Emotional Content Stands Alone
When it comes to watching content, audiences are drawn to content that awakens their emotions and keeps them engaged every step of the way. Be sure that you are bringing a truly emotional experience to your audience with every video you create because it directly impacts the success of your ads and content.
People are constantly bombarded with information, but if you pay attention to the ads or videos you remember most, what is it about them that stands out? Most of the time, it will be the use of sound, music, and sound effects.
Whatever type of production you're doing, invest in the best sound possible. It is the difference between engaged or bored for your audience.